Post by account_disabled on Mar 13, 2024 5:32:15 GMT 2
To this end, we will use automation to… Send welcome or thank you messages – after subscribing to a newsletter or training, filling out a form to download a document, creating a customer account, etc. (Source Sendinblue) Deliver the promised content following the completion of a form. By practicing “behavioral tracking”, you can also improve your knowledge of the behavior of your targets and refine your personas. This will, in turn, allow for ever more personalized messages.
Improve conversion rate Marketing automation contributes to the implementation of an optimized “conversion cycle”, going from acquisition to closing . This is achieved through three processes Audience segmentation Buy Bulk SMS Service within a CRM this involves automatically directing each contact towards the relevant category – for example, for a real estate agency, towards the “seller”, “buyer” or “landlord” category. ". Lead nurturing , which consists of maintaining the link with your contacts throughout the conversion funnel, until they carry out the desired actions – relying on the automated sending of calibrated messages for users based on their progress, and content with high added value to keep their attention and help them mature.
Progress monitoring is ensured (and automated) by lead scoringthe act of assigning a score to prospects based on the actions carried out. For example, opening an email can be worthpoints, registering for a webinarpoints, etc. (see image below). Leads that reach a certain score are considered “hot” and sent to salespeople, who only have to convert them. (Source definitions-marketing.com) (Source roseofnewyork.com) And it works ! Marketing automation increases the number of leads forof users, and boosts the conversion rate forof them (Investcro).
Improve conversion rate Marketing automation contributes to the implementation of an optimized “conversion cycle”, going from acquisition to closing . This is achieved through three processes Audience segmentation Buy Bulk SMS Service within a CRM this involves automatically directing each contact towards the relevant category – for example, for a real estate agency, towards the “seller”, “buyer” or “landlord” category. ". Lead nurturing , which consists of maintaining the link with your contacts throughout the conversion funnel, until they carry out the desired actions – relying on the automated sending of calibrated messages for users based on their progress, and content with high added value to keep their attention and help them mature.
Progress monitoring is ensured (and automated) by lead scoringthe act of assigning a score to prospects based on the actions carried out. For example, opening an email can be worthpoints, registering for a webinarpoints, etc. (see image below). Leads that reach a certain score are considered “hot” and sent to salespeople, who only have to convert them. (Source definitions-marketing.com) (Source roseofnewyork.com) And it works ! Marketing automation increases the number of leads forof users, and boosts the conversion rate forof them (Investcro).